Welcome to my online portfolio. This website contains all the latest and best projects I've worked on or been directly involved with. My current position is as Head of Creative Technology for Start Creative Zone, an integrated technology agency based in Camden, London.
Whilst technical direction, IA and accessibility are a major part of my job, I also get my hands dirty in Actionscript (2 & 3), PHP, Apache, .NET, Javascript, XHTML and CSS. Not to mention a whole other range of platforms and interactive technolgoies. I'm not just a techy though, I've worked previously as a designer and graduated with honors as a Bachelor of Science in MediaLab Arts. If you would like get in contact with me, please email me
Utilizing innovative interactive hardware and technologies, this touch-screen Flash game allowed young persons to race against a friend in a virtual Olympics running track. Using movement and light sensors to detect physical movement.
The game was initially released in the Global flagship store in Beijing, to coincide with the 2008 Olympics. Due to the massive popularity of the game, Adidas are currently pushing the installation to multiple international flagship stores.
As part of a major promotional campaign for Film Four, with BMW, Moviedex is a Flash microsite allowing users to navigate through hundreds of years of film history. Allowing users to discover and investigate professional editorial content on classic movies.
As part of a change in art direction and a promotional push for the new year, Mix It Up Tv was created as a campaign microsite for all above and below-the-line marketing for Virgin Media. Adverts such as the one with Samuel L Jackson drove customers directly to this microsite.
Key concerns for the client were accessibility, ease of maintenance, SEO and user download times. Our solution incorporated an XML base (forwardly integratabtle with the client's in-house CMS) which was rendered to an XHTML format (via PHP) using jQuery and Flash to enhance the brand and user experience.