Creative Technology

v; verb - Promoting a non-standard use of current or beta technologies. Often promoting social activity and information distribution.

For me, Creative Technology is all about thought and perception. It's not so much a production process but an approach that merges the thoughts of creativity and technology. Allowing me to explore ideas within multiple areas, and converge otherwise distinctly seperate areas; such as design and development. Without a doubt this is one of the areas of digital life that I love the most. It entices me to learn, improve and evolve and, I hope, some of that approach rubs off on my team and co-workers.