Do Something Different

1. ClientCBBC
2. AgencyStart Creative
3. LaunchedJune 2008

For a year long Blue Peter campaign, Do Something Different was a bespoke pseudo-social network, allowing children to interact with other children across the UK and challenge each other to various physical activities.

With a five minute slot in every show, information from the site, generated by users, created the content for the show producers. This was one of the first tightly-coupled Blue Peter campaigns, that promoted digital content so specifically.

Built on a custom AS2 framework, the site integrated with a custom PHP data platform, that rendered data out in XML (for the Flash) and HTML for SEO and accessibility considerations.