New Look Television

1. ClientNew Look Fashion
2. AgencyZone Content
3. LaunchedOctober 2009

In response to New Look's brief to develop an innovative online advertising creative. New Look Television was launched as a socially engaged project, engaging the audience within the core of the show production process. Allowing anybody to become a presenter, offer ideas and fashion solutions.

Hosted on a custom YouTube brand channel, users could submit videos from their own uploaded catalogue. Upon submission they're video would appear on the channel. Upon successful review by the 6 strong editorial and production team, they'd be offered a section in the upcoming (weekly) release.

The campaign was a massive success. Attracting not only a large audience from the social media spectrum, but a significant amount of attention from the industry. My role involved across the role project spectrum, from pitch to launch.