Virgin Media Launch

1. ClientVirgin Media
2. AgencyStart Creative
3. LaunchedFeburary 2007

Why Choose Us was the first online adventure for the new brand, Virgin Media. Developed alongside all above and below-the-line brand developments, the site was launched at the moment Richard Branson launched Virgin Media to the press.

Focused on brand development rather than product information. The site takes several of the leading Virgin models and delivers a sleek website, detailing basic marketing information about services available from Virgin Media.

Whilst the main site was built by a team of freelancers, in Flash, the site had a hidden HTML version that allowed all content to feature in search engines. A simple JavaScript data proxy was developed to allow users to navigate seamlessly to the Flash version if they had the correct applications installed.