Lobster Handset

  1. ClientVirgin Media
  2. AgencyStart Creative
  3. LaunchedMay 2007

The Lobster was a mobile handset that included a television receiver allowing users to watch TV on the move. For the UK launch of the handset, the site was developed as the core online marketing point. Engaging the user with rich-visuals, a clear understanding of how the phone works.

We used a flat-template system, with a combination of Flash elements held with a standard HTML page to deliver the site.

  1. Creative Technology
  2. Technical Direction
  3. Information Architecture
  4. Development
  5. What Can I Do?
Flash and HTML homepage
Creative brand experience
Use of above-the-line advertising